Zillow continues turning on the lights: Introducing Zillow Preview
Zillow Preview expands opportunity across the housing ecosystem without restricting access or fragmenting the marketplace.
Written by Zillow on March 17, 2026
For 20 years, Zillow has stood for one simple idea: real estate works better when information is open and accessible.
That belief helped transform the housing market — and it’s why 235 million unique users rely on Zillow each month.
Today, we’re building on that foundation with Zillow PreviewSM.
Zillow Preview is a new way to bring pre-market listings to the broad market by making them publicly visible rather than limited to closed systems or hidden in private networks where public access is gated by the listing brokerage or buyers have to obligate themselves to an agent from a specific brokerage just to know the full breadth of inventory available.
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Anastasia Kaufman, GRI,ABR,SFR,CDPE,SRS
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Email: Anastasia@anastasiakaufman.com
