Navigate 2024 with these 5 insightful consumer shopping trends

According to the latest consumer research from impact.com, people are spending money more strategically than ever before—but they’re not afraid to splurge for the right incentive. See the five key insights that can help you reach more customers and land a coveted spot on their wish lists in 2024.

By Monique Göttert

Market Research and Analytics Specialist, impact.com

eople revealed with their 2023 spending habits that brands should be more strategic to impact these budget-conscious decisions. American shoppers are adjusting their buying habits, reserving discretionary spending for sales-heavy seasons.

Yet these new habits present an unexpected opportunity for retailers. Now that four in five Americans are embracing more affordable brands and better discounts, they have more cash in their pockets and are willing to splurge more than in recent years.

However, brands must convince shoppers that their product is worth the investment.

In this economic climate, partnerships offer less recognizable brands the chance to compete against household names by increasing awareness with the help of trusted partners, reducing purchase risk by offering discount codes and more.LEARN MORE…

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